Who We Are
Metter Interactive, Inc. is a search marketing agency specializing in the business-to-business and industrial marketplace. Located in Southeastern Pennsylvania, between New York City and Philadelphia, Metter Interactive provides search engine optimization, pay-per-click advertising, search marketing consulting, website design and development, and content development solutions. Since 1997, Metter Interactive has worked with manufacturers, distributors, and service providers from many different industries to provide interactive marketing solutions designed for the B2B marketplace.
Metter Interactive is not a traditional advertising agency trying to find its way in today's online environment. Search marketing is what we do. Content is what we live. Business-to-business is how we roll.

- President, Founder
- More than 30 years of B2B and industrial experience
- Involved in search engine optimization and Web development since 1996
- Uses M&Ms as a fuel source and to maintain concentration during the day
Chuck Metter founded Metter Interactive out of necessity. While representing ThomasNet (Thomas Register) as a sales consultant in the mid-90s, a small phenomenon called the "Web" gained prominence. As Thomas Register transitioned from print advertising products for industrial manufacturers to an online-based medium, advertisers had to follow suit. Selling online advertising "space" to businesses without websites proved a challenging task...Metter Interactive was born.
Prior to Metter Interactive, Chuck held sales and management positions in the forms industry with both Standard Register and UniSys (formerly The Burroughs Corporation). He holds a B.S. in Business & Economics and an MBA from Lehigh University. When he's not solving problems for clients, he can usually be found on a surf board at the Jersey Shore, U.S.V.I, or Tortolla.
- Vice President
- Has worked with B2B clients on Web design, PR, SEO, and Online Advertising since 2001
- Speaks at least 4 languages including SEO, Web Analytics, PPC and English
- Sometimes delivers opinions with blunt-force-trauma
Mike Carroll began working at Metter Interactive as an intern in 2000. After receiving a B.A. in Mass Communication, he took a position at a public relations agency in Philadelphia before working in sales as an Internet marketing consultant for ThomasNet (Thomas Register). His inclination for project mangement, understanding client needs, and how to integrate search into marketing strategies stems from experience in independent sales, consulting, and freelancing. Mike joined Metter Interactive, Inc. full-time in 2005 and has sinced expanded the agency's SEO and Web development capabilities. His daily responsiblities are focused on account management, business development, and search engine optimization.
Mike enjoys traveling and has been participating in motorsports, driving race cars since 1990. On Saturday nights from April through October, he can usually be found behind the wheel at area race tracks.

- Senior Web Designer
- Has been designing B2B and industrial Web sites since 2002
- Can identify Web site design flaws from up to 114 feet away
- Rides a surfboard to work (or a bike)
Jeff Metter has a degree from Penn State University in Architectural Engineering. Since most Web sites aren't as complicated as suspension bridges and skyscrapers, we believe he's qualified for the job. Jeff has been working with Metter Interactive since 2002 as a Web Designer, with a brief hiatus for a summer of surfing in Southern California.
Jeff continues to evaluate and implement best practice Web design and development technologies into client's Web sites on a daily basis. He has developed Web sites that include ecommerce, content management, blogs, and Web 2.0 technologies such as RSS feeds and bookmarking tools. He plays a mean guitar, a meaner Guitar Hero guitar, and is willing to pay the ultimate price to surf the ultimate wave.

- Web Design & Development Specialist
- Hometown: Galena, MD
- Has been developing Web sites since 2002
- Highly competitive when it comes to website superiority over competitors websites
- Takes pride in work and loves to push the limits of design when appropriate
Colin Devine, who holds a degree from the Art Institute of Philadelphia, joined the Metter Interactive team in July of 2009. He brought with him his specialized experience in three areas including design, web application development, and corporate branding. Colin has participated in the production and oversight of both internal and external Web applications, including but not limited to the execution of corporate communication initiatives, email marketing campaigns, mailer campaigns, banner ad campaigns and micro-site development. In addition, Colin brings experience in brand development and marketing collateral design to the Metter Interactive team.
Colin is an avid music fan and is currently playing upright bass in 3 separate bands. His styling’s include, Old Time, Bluegrass, Traditional, Celtic, Americana, Gypsy Jazz, Contra, and Rockabilly. Summertime is a busy time for him, as he can be found touring up and down the eastern corridor at a number of festivals held on the east coast. He also plays guitar and at least one song on the mandolin, fiddle, banjo, piano, organ, dobro, and harmonica. He also has an interest in recording music in his home-based recording studio.



