Metter Advertising has complied a list of search engine optimization and PPC tools and resources to help you become a better search engine marketer. Many of the SEO and PPC tools below are used by Metter Advertising to optimize our client’s websites and B2B search marketing campaigns.

Keyword Research Tools

• Google Search-Based Keyword Research Tool
• Google Keyword Research Tool (PPC)
  
• WordTracker
• Google Traffic Estimator

Backlinks & Link Analysis Tools:

• SEO for Firefox
• Yahoo! Site Explorer

Web Analytics & Site Stats

• Google Analytics
• IndexTools
• ClickTracks
• Omniture
• Google WebMaster Central

Search Marketing Resources

• SEOTools from SEOBook – offers a comprehensive list of SEO, PPC and research tools.
• Search Engine Land – provides the latest on search engine and search engine marketing related news, trends, and tips.
• SEOMOZ - online marketing group that offers a popular search engine marketing blog, as well as pay-to-view content discussing advanced search marketing, PPC, and SEO issues.
• Planet Ocean Communications – publishes a good monthly newsletter that discusses search engine marketing related issues and “how-to” type articles for paid subscribers.