Still groggy and trying to figure out what day it is, I’ll attempt to offer a few quick impressions of Pubcon ‘09. Once my brain reboots and my body forgives me from four nights in Vegas, I’ll take a more in-depth look at some interesting take-aways from Pubcon. Here’s the basics.
Pubcon attracts some of the brightest minds in search [...]

In today’s Internet world publishing news about your company’s products and services can provide significant benefits.

During the current economic downturn the natural tendency for many companies will be to cut advertising budgets as a quick fix to the bottom line. While cutting advertising expenses can yield short-term gains, it can also lead to long-term trouble.
Don’t Skimp on Ad Budgets…
With corporate managers under enormous pressure to control costs, advertising budgets often [...]

Vertical search continues to be a hot industry topic. Contrary to popular belief, in the B2B industrial sector, “Not everyone uses Google”.
General search engines like Google, Yahoo and MSN are used extensively in the research phase for an industrial project or product search. Studies show, however, that during the supplier selection phase industrial buyers [...]