Search engine optimization has exploded into an entire industry and become an essential element to any successful business-to-business marketing strategy. When evaluating search marketing agencies to partner with or determining which SEO tactics to implement, it’s helpful to break down search engine optimization into three basic tactics.
Each SEO tactic is a unique discipline and requires [...]

In November 2008, Google released the Starter’s Guide to Search Engine Optimization.  A general rule of thumb for search engine optimization is if Google says it, you should do it…or at least listen carefully.  My last post looked at Google’s take on optimizing title tags and meta descriptions.  This post takes a look at the [...]

Last month, Google released the Starter’s Guide to Search Engine Optimization, providing validity to the claim that there are steps you can take to give your website a shot at ranking higher in the search engine results pages (SERPs). If Google says it, you should do it…or at least consider it. This post takes a [...]