Metter Advertising, Inc., a search engine marketing and Web development agency specializing in industrial and business-to-business clientel, today announced the addition of a Web Design & Development Specialist to its staff in an effort to expand in-house Web development capabilities.

Colin Devine, who most recently served as a Web Developer for NextGen Healthcare Information Systems, Inc., in Horsham, PA, brings experience in three areas including Website design, programming Web applications, and branding.

“The addition of Colin to our staff is a response to an increased demand for our Web design and search engine marketing services,” said Michael Carroll,” vice president at Metter Advertising. “Our outlook for 2010 is positive and we expect to continue to see growth.”

While at NexGen, Colin participated in production and oversight of both internal and external Web applications properties, and execution of corporate communication initiatives including email marketing campaigning, direct mail, and display advertising. In addition, Colin brings experience in brand development and marketing collateral design and production to the Metter Advertising team.

Colin has previously held positions at Catapult Web Development, Inc., in Erdenheim, Nationwide Insurance of Lansdale and holds a degree from the Art Institute of Philadelphia.

As a Web Design & Development Specialist at Metter Advertising, Colin will work as a member of the Web development team in the production of online marketing collateral, Web properties, and applications. In addition, he will play a role in strategy and execution of on-page search engine optimizaiton, pay-per-click landing page optimization, email marketing, and online branding campaigns.

Metter Advertising is located between New York City and Philadelphia in Coopersburg, PA  and provides Web design and search engine marketing services including, SEO, PPC advertising, email marketing, online public relations, blog and Website content development.  For additional information, visit metteradvertising.com or call 610-346-8381.